About Us – Boing Brandvertising

At Boing, we see every brand like a compressed spring – its true power only revealed when it’s set free.

With decades of experience working with leading brands, we know how to unlock that potential. Through bold strategies and creative campaigns, we release that energy, helping your brand bounce higher and stronger.

At Boing, we don’t just advertise—we unleash your brand’s full potential. With our expertise and innovative approach, we help your brand bounce higher, faster, and stronger than ever before. Let’s release that spring and watch your brand soar.

Anand Karir
Creative Mentor

In his 24 year long advertising career, Anand Karir has worked with some of the top agencies and brands in India. Some of the brands that he has handled include Nirma, Tata Value Homes, McDonalds, Times of India – lead India, Tata Motors, MTV Roadies, Unilever (Huggies), Idea Cellular, Nestle, ICICI, Big Bazaar and many more. But Anand likes to make a special mention of brands like Reliance Netconnect, Anchor electricals, Fem Oxybleach (now owned by Dabur), Gulf Oil, Nirma Advance, Policybazaar.com, etc as he led the team that scripted the success story of these brands, right from their inception.

Anand has been a regular at various award ceremonies. Besides creative awards, his assortment of awards also include a bunch of Effies (India’s most prestigious awards for effectiveness of advertising campaigns) in which he has demonstrated how solid brand work can effectively translate in to substantial business for the clients.

Out of these 24 years in advertising, for over four years, he has successfully lead the Creative team at Tribal DDB India – India’s most awarded digital agency.

Some of his key award include:

2 EFFIES for Big Bazaar1 Gold Abby for Reliance Netconnect
3 Silver Abbys for MTV Roadies, Star Movies and Policy Bazaar
1 silver Abby for Gulf Oil
3 bronze Abbys for Policy Bazaar and many more
He has been on the panel of jury at the Goa Fest (Abby awards) for 4 consecutive years, 2012-2015. In 2019, he was on the panel of grand jury (film craft) – New York Festival Advertising Awards.

Another aspect of Anand’s profile is his keen interest in directing ad films.

Over the last nine years, Anand has directed several ad films for various clients. Some of the brands that he has directed films for include Swiggy, Bingo, Boomer, AMFI – Mutual Fund Sahi Hai, Tata Sky, ICICI, Hotstar, Suzuki, Big Bazaar, RIN, OYO, Symphony Air Coolers, Finolex, Brook Bond Red Label, Nirma Advance, Benadryl, Anchor, Sony, Mstock, Country Delight, Pril, Star TV and many more.

Some of his key awards for direction include:

1 Promax Gold for Tata Sky
1 Ficci Frames gold for Finolex Fans
3 Effies for Mutual Funds Sahi Hai campaign
New York Festival Advertising Awards 2019 – Best director (Finalist)
Brand equity best short film of the year 2022- Paisabazaar Sweet sound of wood

Not only his TVC work is loved, some of the films he made primarily for digital medium have garnered over 10M views each. Some of these are also written by him.

Agencies associated with over the last 24 years:

Boing! (Currently)
DDB Mudra Group
Tribal DDB India
Draft FCB Ulka
Art Advertising
Quadrant Communications (subsidiary of Lowe)

In 2022, Anand also ventured into long format with his maiden (Marathi) feature film AAPDI THAAPDI

Starring Shreyas Talpade and a stellar cast from the Marathi film industry, the film was set in an R.K. Laxman(ish) world and is Anand’s humble tribute to heartwarming work of the legend. Aapdi Thaapdi was loved by the audience as well as critics and is currently garnering love on Amazon Prime.

Sunila Karir
Founder & Creative Partner

A veteran communications specialist, as a writer, Sunila has over 24 years of experience in Advertising and Brand Communications. She has written for brands like Coke, Cadbury, Nirma, Anchor Group, ICICI, Tata Sky, PVR Cinemas, Pilsbury, Paisabazaar.com, just to name a few.

She was on the jury panel of the FOX GLOVE AWARDS in 2019.

Sunila began with the prestigious Indian Express Group in their Online Division as a copywriter, when the Internet was in its nascent stages in India. She then moved on to online branding with Hungama and was a part of the core team handling Coca Cola and its various brands like Limca, Vanilla Coke as well as the evergreen Coke and Diet Coke. She won various awards for her work on Coke like the Abby Award for Digital Innovation and PMAA award for Digital Excellence at Singapore.

With Boing, she is not only the show-runner but also the core member of the brand team, which launched the immensely successful Nirma Advance brand as well as GreatWhite switches, from the erstwhile Anchor Electricals Group.

Her first full length feature film (as a story and screenwriter) was released in October 2022. Her second film is due for release in the year 2023.

Sandeep Pathak
Creative Partner – Maharashtra State

Sandeep Pathak is a celebrated Marathi actor and renowned theater performer, known for his dynamic career across cinema, television, and stage. With his powerful performances in films, TV shows, and his iconic characters in the Guinness World Record-holding play “Varhad Nighalay London la”, Sandeep has earned immense respect and a loyal following in the Marathi entertainment industry.

As a Creative Partner with Boing Brandvertising, Sandeep brings his rich artistic vision, deep cultural insights, and storytelling expertise to brand building. Collaborating with our team, he plays a pivotal role in infusing campaigns with authentic local flavor, innovative ideas, and narratives that resonate with Maharashtra’s diverse audiences. His unique ability to blend creativity with cultural relevance helps elevate our approach to brand-building, ensuring that every project reflects the spirit and essence of the region.

Sandeep’s collaboration with Boing is an exciting synergy of entertainment and advertising, adding depth and creativity to our brand strategies and enriching our ability to craft memorable, impactful campaigns.